Escorts must be experts at many things: communication, body language, public relations, intimacy, affection, massage and many others. But the most important skill an escort must perfect is the ability to market herself.
Marketing is essential to attracting clients and creating a consistent, regular client base. Without a strategic marketing plan, even the best escort will still be pinching pennies and working herself to the bone to scrape together a living, when she could be enjoying the fine life with a little work.
One aspect of marketing that an escort must hone in on is her unique selling proposition (USP). The USP is a fundamental piece of a marketing campaign that tells clients why your services are valuable to them and why they should seek you out and pay for your time. USPs bring clarity and definition to a marketing business model and provides an exact scope of what you do and why you do it.
The USP is incredibly important in the escort industry. In a world where many escorts have perfect measurements (or not), bedroom skills and looks that will make a client melt on sight, it’s essential that you find a way to set yourself apart from other escorts in order to succeed on a large scale. Escorts are rarely 100-percent unique, as this industry is quite often somewhat homogenous. However, even though many escorts may seem similar when simply looking at their pictures, there are huge differences that smart escorts highlight for their clients.
A USP gives clients a quick inside look at what to expect from an escort. USPs are used by many successful businesses to focus customers or consumers on what they can get from them. For instance, Wal-Mart uses the fact they sell bargains as their hook for customers. Revlon sells hope, and Neiman Marcus provides luxury. As an escort, you provide something specific for clients, too, and you must identify what that “something” is in order to effectively create your USP.
Here are the 7 most important steps you can take to set yourself apart from other escorts and create an USP:
- Put yourself into your clients’ shoes and analyze why they book encounters with escorts. What are they looking for? What do they desire? What aspects about an escort/client relationship do they value? Make a list of all of these characteristics that may apply to the type of experience you offer to clients.
- Determine why your clients select you for encounters. Make a list of what you think causes your clients to make contact with you and eventually book your time. What do they want that they find with you? Why do your repeat customers come back for more time? Attempt to delve into what you think motivates your clients to make the decisions they do or behave the way they do by calling you instead of another escort.
- Research other escorts and their offerings. Snoop by viewing their profiles, websites and blogs. By making lists, compare and contract yourself with other escorts. What are the similarities? What are the differences? What truly sets you (or another competitor) apart from others?
- Determine which need you are fulfilling for clients. Most clients have a specific need they are needing filled when they contact an escort. And, you may fulfill a specific need better than another escort. Identify which need(s) you fulfill in order to come closer to establishing what sets you apart from others.
- Make a list of all things about you or your encounters that cannot be imitated. Perhaps, you have a special technique or a great playlist to get your client “in the mood”. Maybe you have certain qualifications such as a degree in history that appeals to certain clients. Look at everything you have to offer, and determine what about it is unique and exclusive to only you and your services.
- Create short phrases to define your offerings. Using the information you’ve identified in the previous steps, write brief statements about the things that set you apart from others in the industry. The phrases should be concise, clear and to-the-point.
- Make sure your phrases answer the question: “What’s in it for me?” Your clients are always asking this question as they view profiles for escorts before booking encounters. Make sure that your USP answers this question clearly. Think about successful USPs from popular brands:
- Target — Expect more. Pay less.
- M&Ms — Melt in your mouth, not in your hand.
- Domino’s Pizza — You get fresh, hot pizza delivered to your door in 30-minutes or less…or it’s free.
- Fed Ex — When your package absolutely, positively has to get there overnight.
While most successful high-end escorts do not set out thinking, “I need an USP in order to be successful”, most end up creating one, even if accidentally or unaware of this marketing term. They begin to market toward a target set of clients in niche or fetish areas, such as BBW, piercings or anal play. They use their appearance (long hair, height or breast size) to appeal to clients. Or, they accentuate some other feature of their proposition in order to attract clients — like services that few other escorts offer.
By setting out to establish your unique qualities from the onset of your career, you are uniquely positioning yourself to succeed at a level unavailable to others who do not consider their careers as businesses and refuse to market them as such.