Marketing


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13 reasons to market entertainment to female audience

In years past, men were usually observed as the majority consumers of adult entertainment, from porn to escorts. However, the world has changed and women are raising their voices, too. They are more powerful in their careers, seeking equality in relationships and standing firmly independent in a world formerly ruled by their male counterparts. As a result, their prevalence in the adult entertainment industry as customers is starting to be seen. And, you don’t want to miss out on this important demographic. Consider why you should market your services to women, too: Continue reading

9 bulletproof incentives that escorts can offer their customers

According to Inc.com, over 65% of marketers implement some sort of loyalty programs to entice consumers. The general public has been trained to expect perks and benefits when they make any kind of purchase, large or small. And, as the amounts they spend increase, they expect the privileges to, as well.

To compete in this sort of market, an adult service provider has to be willing to adapt their marketing in a way that allows their clients to feel special, to feel like each of them has been elevated to the preferred customer status. Incentives are a great way to do this. Continue reading

Escorts can change everything by changing one thing

Speaking with a lot of escorts of late doing a phone promotion, one of the things which came up over and over was that while most were generally satisfied with their business, there was a fair amount of ennui. One girl said to me, “I basically have the same date three or four times a day.” While a good, professional attitude can get you through a lot, the fact is tedium can make escorting a chore (and, let’s face it; a bore). Continue reading

Escorts, how awful are your phone manners?

Recently I had occasion to phone escorts, literally hundreds of escorts. OMG. In a few hundred phone calls only one in ten calls – at best – were even slightly pleasant. I thought perhaps it was the sound of a woman’s voice which was putting the escorts off, so I had my husband make calls. Lots of calls. My darling loves women, has a nice voice and has made calls for a living: he would come away from the phone a bit dazed. And utterly amazed at the lack of finesse these business women possessed. Continue reading

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